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Macromedia University of Applied Sciences

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Macromedia University of Applied Sciences 2006

Munich (Germany)

80335 Macromedia University of Applied Sciences, Sandstraße 9, Munich, Germany

Tel. 089 544151-0

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Year of establishment: 2006

With about 70 professorships and over 2000 students in all five media centres of Munich, Stuttgart, Cologne, Hamburg and Berlin, Macromedia University of Applied Sciences trains the next generation of media talent for an international media society.

Macromedia’s courses of study cover the broad spectrum of modern media careers, from management and content jobs such as journalism, to the creative fields of design, gaming and film and television. Our teaching is informed by the core idea of training students to the highest level professionally, but also giving them individual support in their personal development.

With about 70 professorships and over 2000 students in all five media centres of Munich, Stuttgart, Cologne, Hamburg, and Berlin, the university trains the next generation of media talent for an international media society.
The graduate and postgraduate school for media and communication has state accreditation from the Bavarian State Ministry of Sciences, Research and Arts, and is also accredited in locations across Germany: Baden-Württemberg, North Rhine-Westphalia, Hamburg and Berlin. Graduates of receive a Bavarian university degree.

As an international university, in keeping with the core idea of the ‘5-continent university’, we maintain a close network of renowned partner universities worldwide.

In the five Bachelor’s programmes, Film and Television, Journalism, Media Management, Media and Communication Design and Management, the university offers vocational qualifications in a total of more than twenty fields of study. These cover the whole spectrum of media. We also offer several courses of study taught entirely in English: the B.A. programs of Media and Communication Management, Media Design, Design Management, International Management.

Part-time study for working professionals is so far available in two fields of study in the Bachelor’s programmes, and will be implemented in further subjects in accordance with Bologna 2020.

The English-language Master School offers various Master’s programmes.

All courses of study are tested and certified by the accreditation agency FIBAA.

In order to offer students a close interlinking of theory and practice, the university has appointed scholars and experts from media businesses, universities and communications agencies to fill its professorships. The non-professorial academic staff is also under constant development and expansion. In the different courses of studies, students receive highly individualized support as they acquire theoretical subject knowledge and develop their social and creative personalities.

Macromedia University had its origins in the Macromedia Akademie, a specialist in media-related basic and advanced training with 15 years of experience (ten of those years in the area of university study) and more than 20,000 course graduates. The university’s trustee company, Macromedia GmbH, was founded in 1993. Since 2013 Macromedia is a part of the international education network “Galileo Global Education”.

HEI International Masters
HEI International Bachelors
Accounting and Finance Accounting and Finance
Art Art
Business, Management and Marketing Business, Management and Marketing
Economics Economics
Fashion and Textiles Fashion and Textiles
Film Production and Photography Film Production and Photography
Journalism, publishing and public relations Journalism, publishing and public relations
Media and film studies Media and film studies
Politics Politics
Social policy and administration Social policy and administration
Sports science Sports science


Macromedia's Graduate School offers an unique set of Master's degrees through its Open Media Programme. Students can specialize in the areas Media and Communication Management, Design Management or Journalism with several respective sub specialisations as listed below. Students of all three streams study together in a range of core modules while specialising through elective subjects.

The learning environment is similar to that of the Anglo-Saxon “Master’s degree culture” with intensive and individual supervision, small classes, a high level of student input and career coaching alongside.

All Master’s degree courses can be studied part-time as well. All Master’s degree courses comply with the EU Master Qualification Criteria and the European Credit Point System. They are accredited by FIBAA.

You can choose between following Master's programmes:
- Brand Management (M.A.)
- Creative Direction (M.A.)
- Design Management (M.A.)
- Design Thinking (M.A.)
- Digital Entrepreneurship (M.A.)
- Marketing Analytics (M.A.)
- Media and Communication Management (M.A.)
- Sport Marketing (M.A.)


With our Bachelor’s programmes, you’ll be stepping straight into the media industry.

The Bachelor’s degree courses Media Management, Media and Communication Design, Film and Television, and Journalism cover the whole spectrum of media, ranging from print to Internet, television to feature films, design to animation and also the management and marketing of media products. The courses taught in German are supplemented by the internationally-oriented English-language programme Media and Communication Management.

The teaching programme alternates between theoretical lectures and practical project work. Students are encouraged to take responsibility for their own educational career at an early stage. From the outset, they are given the opportunity to engage with leading media figures who are linked with Macromedia University as guest lecturers and project sponsors.

You can choose between following Bachelor's programmes:
- Fashion Management B.A.
- International Management B.A.
- Media and Communication Management B.A.
- Media Design B.A.
- Media and Communication Design BA (Hons) University of Westminster B.A.
- Media and Communication Management BA (Hons) University of Westminster B.A.
- International Management BA (Hons) University of Westminster B.A.


The Macromedia University scholarship programme supports talented applicants to finance their programmes. The criteria for inclusion in the programme are grades at school and/or university and voluntary work for a social cause.

This is because Macromedia University aspires not just to train its students on a professional level, but also to qualify and support them with regard to their personal development. The scholarship programme thus follows the university’s core idea: »personality + competence«.

In accordance with this, three different scholarships are awarded: the need based scholarship, the merit based scholarship and for undergraduate students also the Thomas Heinrich Scholarship. Details of the application criteria as well as application deadlines can be found in the scholarship application documents. The funding framework comprises over 100,000 EUR. The decision to award scholarships is made by an internal scholarship committee. High-achieving secondary-school graduates and first-year students may apply. The scholarship is initially awarded for one academic year and will be extended if the applicants’ grades and commitment are reconfirmed; the amount can be between 10% and 40% of the tuition fee.

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